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Premium Cotton
GSM measures fabric weight and density, showing how tightly the fibers are woven.
Towels that stay luxuriously soft. Always.
Crafted from long-staple premium cotton, our towels are made to retain their softness and strength over time, not just for weeks, but for years. No pilling. No stiffness. Just lasting comfort, wash after wash.
We use only 100% long-staple premium cotton, woven at 600 GSM, one of the heaviest and most plush towel weights available. Unlike other brands, we use refined terry weave for lasting softness, higher absorbency, and a truly indulgent feel, every single day.
Surprisingly, yes. Despite their thickness, the refined terry weave and breathable cotton help them dry efficiently, both on your skin and on the rack.
They’re plush and substantial, without feeling overly heavy or hard to handle. They offer the premium, substantial feel you would expect from a luxury hotel towel.
To keep your towels luxuriously soft and absorbent, wash them in cold or warm water (max 40°C) with a mild, color-safe detergent. Avoid fabric softeners as they can reduce absorbency. Tumble dry on low heat and remove promptly to maintain fluffiness.
Our towels are made with refined terry weave and high-GSM premium cotton to help them stay soft, plush, and durable wash after wash. We recommend washing them before first use to maximize absorbency and remove any natural lint from production.
We offer a 30-day risk-free trial. If you don’t fall in love, simply send them back within the return period.